A logo is more than a fancy piece of art that represents a brand. It’s the soul of the entire business strategy—everything that it represents.
Designing the right logo has become quite important today, especially with the abundance of powerful logo design software wielded by skilled experts.
You, too, can improve your ability to create the best logo possible by getting your hands on a logo maker.
Here, we bring to you the top pocket-friendly software tools around, chosen for their rich features, ease of use, and other criteria.
The Best 5 Affordable Logo Design Tools for Your Brand
Here are the best tools to help you create a logo:
Canva: Best All-Round Logo Design Tool
Adobe Express: Best Tool With Generative AI
Looka: Best Web-Based Logo Generator
LogoMakr: Best Logo Design Tool For Beginners
Tailor Brands: Best Logo Design Tool for Companies
1. Canva: Best All-Round Logo Design Tool
Canva is one of the best-known logo design tools out there. It’s a favorite for many busy entrepreneurs looking to create a quick design.
It’s also arguably one of the best platforms for custom logos, with plenty of templates to choose from on its free plan.
Beyond logo designs, you can use these free templates to create different kinds of content, from Instagram reels to slides and business cards.
You can also create your unique brand kit, which can help you manage up to 100 brands and set up a unified look for all your designs.
Here’s a beginner’s guide to help you get started.
Pricing
Canva is relatively affordable, with its Pro plan priced at $14.99/month. If you’re unsure of shelling out that kind of money on graphic design software, you can use the free version. You can also enjoy a limited free trial and access the best elements and vector images typically locked behind the paywall.
Pros
There’s a free version
Flexible payment options
AI-powered logo generator
Easy-to-use editing tools
Cons
No advanced graphics creation tools
You can’t save brand colors and assets without being on a subscription package.
2. Adobe Express: Best Tool With Generative AI
Adobe Express’ design and editing tools make logo design a breeze and are great for creating professional logos for businesses on the go.
The app’s AI integration is one of the best out there. You can generate a free logo using the AI credits that come with all the membership plans.
To make a logo, you’ll enter a brand name and choose a style that resonates with the business vision. Then, pick a free icon to generate your logo, playing around with different choices to find the best design.
You can further personalize your logo within the Adobe Express editor and choose from different animation styles to apply to the text or images in the logo. You can then download and share it on your social media.
As part of the broader Adobe suite of graphic design programs, you can also enhance your logos with thousands of free Adobe fonts.
Check out this guide to using Adobe Express for designing and editing graphics.
Pricing
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The free plan includes several core features, including 2GB of storage, photo editing and effects, animation, and limited generative AI credits.
For more credits and time-saving features on the logo designer, you’ll have to pay $9.99 monthly.
Pros
Great library content
Handy tool for free custom logo design
Branding presets let colors and logos fill out automatically, helping to save time.
Easy to use free logo maker
Cons
Background remover is not 100% effective
Library coordination can be tricky for new users
3. Looka: Best Web-Based Logo Generator
Looka is a web-based logo maker that combines your logo design preference with AI to help you create the best results. All you have to do is enter your company name, pick your industry, and pick some logo templates to serve as inspiration.
While generating your logo design, you can also pick theme colors and add slogans and symbols. Afterward, you can further customize your design with the built-in editor.
The editor has excellent features, such as palette and container options. You can also create a Brand Kit that includes your logo and over 300 branded materials that update as you change your logo.
We tested out Looka and wrote an in-depth review of how it went, so check that out for more details.
Pricing
While you don’t need an account on the platform to create a design, you need the minimum subscription plan (Basic Logo Package: $25) to download and share it. Note that this is a one-time payment.
Accessing the full Brand Kit costs $96 per year.
Pros
Easy to use for beginners without design experience
Users get full ownership of the logo after paying a one-time fee
It has an AI-based free logo generator
Cons
No animated logos
No free trials
4. LogoMakr: Best Logo Design Tool For Beginners
Like Looka, LogoMakr is a web-based platform that helps you design a professional logo in minutes. You don’t need to sign up, the tools are easy to use, and there are free premium features to enjoy.
There’s also an AI logo designer that turns your prompts into beautiful, editable graphics.
After generating your own logo, you can fine-tune it further by changing the font. If you don’t want to use the logo maker from scratch, you can pick a template from one of 10+ logo files, customize and download it instantly.
Pricing
To download high-resolution images, you’ll have to be on one of the subscription plans. The one-time basic plan payment is a handy $29. You’ll be limited to just one design download, though.
For more designs, you’ll have to purchase higher plans.
Pros
Intuitive user interface
Great preset templates
Gives multiple image sizes and orientations during logo creation
Cons
Limited logo editing tools
Web-based only logo maker tool
5. Tailor Brands: Best Logo Design Tool for Companies
Tailor Brands is a free online logo maker that helps you create an outstanding brand identity. Provide the business details, choose your style and fonts, and sit back while the logo maker does the rest.
There are hundreds of design variations, high-resolution logo files, social media formats, branded assets, and additional business tools.
Tailor Brands stands out for its LLC formation feature, specially created for businesses. This feature gives you access to digital assets and additional commerce tools, including a website.
If you find yourself short on logo ideas, you can explore the extensive template library with free icons, digital assets, and images to liven up your original logo design.
Pricing
While Tailor Brands doesn’t offer a free trial, you can enjoy the best of its features with its affordable basic monthly plan, which begins at $9.99 monthly. You can also get other advanced features by paying more for its Standard, Premium, or Elite plans.
Pros
The AI-powered tool generates entirely unique designs
Intuitive interface
Great for business branding
Flexible subscription payment plans
Cons
No pre-made logo templates
Limited customization features
Wrapping Up
Logo designers around the world understand what it means to create a brand identity, so the graphic design software you choose needs to excel in this regard.
As a photography enthusiast or graphic designer, the better the tools you use, the more you can control the creative process.
Hopefully, you now have some valuable insights into where to find the best tool for your needs.
