YouTube is leaning into AI-generated video, and will be adding a text-to-video generator to YouTube Shorts later this year.Google first unveiled the technology, dubbed Veo, in May. This is the first publicly available application for it. Veo could rival OpenAI’s Sora, and help YouTube compete with TikTok and Instagram Reels by bringing new content creators to the platform.“We’re committed to making sure creativity flourishes, communities thrive, and the creator economy grows on YouTube,” says YouTube CEO Neal Mohan. “We want to create a future full of opportunities.” Text-to-video functionality will be limited at first. Creators can only generate backgrounds, and add them to their videos through a green screen feature called Dream Screen. AI-generated backgrounds could add visual appeal to the video, and give creators “unprecedented creative freedom,” YouTube says. The ability to create full videos, up to six seconds, will follow in 2025.YouTube is courting creators with other AI-powered tools as well. A new video dubbing tool can generate a version of their video in other languages, starting with Spanish, Portuguese, French, and Italian, with more languages to follow. In the YouTube Studio, new AI-generated titles and thumbnails could make it faster to finish and post content. Creators can use the same feature to brainstorm content ideas and generate video outlines.
(Credit: YouTube)
To help boost discovery for new creators, YouTube is launching Hype points. Lesser-known creators (under 500,000 subscribers) can get a boost of visibility when people “hype” their videos. Videos with the most hype points will be displayed on a new leaderboard.”In just the first four weeks of beta tests for Hype in Turkey, Taiwan, and Brazil, users hyped over 5M times across more than 50,000 unique channels,” YouTube says. “The largest age group using Hype in our beta tests in Turkey, Taiwan, and Brazil is 18 to 24-year-olds, making up over 30% of all Hype users.”
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Creators can also interact with their fans through Communities, a chat-like function that lives on their channel. The comments tab in YouTube studio will also be renamed “Community.” Creators can go there to interact with top commenters and community members, and reply to them with “AI-enhanced reply suggestions tailored to the creator’s style,” YouTube says.
(Credit: YouTube)
Finally, YouTube is launching new tools for creators to improve how their content displays on TVs. They can organize their videos into seasons and episodes, add subscription options, and make it easier to add links in descriptions. YouTube says the number of creators making most of their YouTube revenue on TV screens is up 30%.
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About Emily Dreibelbis
Senior Reporter
I’m the expert at PCMag for all things electric vehicles and AI. I’ve written hundreds of articles on these topics, including product reviews, daily news, CEO interviews, and deeply reported features. I also cover other topics within the tech industry, keeping a pulse on what technologies are coming down the pipe that could shape how we live and work.
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