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Huda Beauty recently released the new Ube Obsession Electric Lilac Collection which features the trending Easy Bake Setting Powder in a new lilac shade. The collection is available now with products ranging in price from $27 to $39.
OFFICIAL RELEASE DATE: JANUARY 2025WHERE TO BUY: SEPHORA + HARRODS + DOUGLAS + CULT BEAUTY
Easy Bake Loose Baking & Setting Powder Ube Birthday Cake
$39.00
Versatile, never-seen before lilac powder that not only corrects, but also brightens and blurs skin for that healthy-looking complexion. This shade acts as a 2-in-1 wonder to seamlessly create a muted blush under the eyes while lifting and brightening, thanks to its subtle hint of pink. Get ready to play and discover the world of Ube beyond the trends!
HUDA BEAUTY
SHOP AT: SEPHORA + HARRODS + DOUGLAS + CULT BEAUTY
Blush Filter Ube Cream
$23.00
A high-impact 2-in-1 hybrid liquid blush with buildable pigments that melt into the skin for an instant soft-focus, filter finish. Infused with finely milled micro-pearls, it delivers an ‘airblushed’ luminescent glow. Now introducing a pink lilac hue to the Blush Filter family, this creamy and super-blendable cult-favorite formula seamlessly blends to impart healthy-looking skin that is both subtle and show-stopping!
HUDA BEAUTY
SHOP AT: SEPHORA + HARRODS + DOUGLAS + CULT BEAUTY
Faux Filler Gloss UUU-Baby
$21.00
Seal the Ube look together with a couple swipes of UUU-BABY lip gloss! This milky lilac shade is a subtle surprise on lips that delivers a blurring effect and jelly serum shine. Juicy doe foot applicator carries the lip-enriching formula infused with vegan collagen and nourishing vitamin-E derivative to moisturize and smooth your pout.
HUDA BEAUTY
SHOP AT: SEPHORA + HARRODS + DOUGLAS + CULT BEAUTY
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