A streaming bundle for Disney+, Hulu, and Max launches today starting at $16.99 per month.First teased a few months ago, the bundle offers access to all three streaming services with only one monthly payment. The services’ login pages are now advertising the deal for new sign-ups, but existing subscribers can also upgrade.
A bundle with access to the ad-supported versions of Disney+, Hulu, and Max is $16.99 per month. Drop the ads for $29.99 per month.Individually, these subscriptions would cost $26 a month with ads and $48 without, so the bundle saves people nearly 35% on the ad-supported plan and up to 38% on the ad-free option.The goal of this partnership is to boost engagement, reduce cancellations, and lower customer acquisition costs, reports Variety.
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“We have found that when you bundle together with other content that more people in the family like—on a very basic level—the more often you watch product, the more people in the family that watch the product, the lower the churn,” Warner Bros. Discovery CEO David Zaslav told The Hollywood Reporter in May.As of Q1, Max, Disney+, and Hulu were in third, fourth, and fifth places in the US streaming market behind Amazon Prime Video and Netflix, according to data from JustWatch.
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